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- RAK Ceramics wins ‘CSR Company of the Year’ award at 2nd Middle East Business Leaders Summit & Awards
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RAK Ceramics, the world's largest ceramic tiles & bathware manufacturing company, has announced that they have been awarded the 'CSR Company of the Year’ award in recognition of its long-term commitment to various environmental and social causes at the 2nd Middle East Business Leaders Summit & Awards (MEBLSA) that was held yesterday (Sunday, April 17, 2011) at the Armani Hotel Ballroom, Burj Khalifa, Dubai. In the same event, Dr. Khater Massaad, CEO, RAK Ceramics, was recognised as ‘Masterclass Global CEO .
MEBLSA, organized by Federation of GCC Chambers and The Leaders International Magazine, is firmly established as a strategic platform for the region's top corporate leaders and officials which are to discuss and share important and essential breakthroughs in today's business world. The event is further endorsed by Dubai Chamber of Commerce, which is now in its second year, also aims to facilitate the development of business leaders by providing opportunities for its members and guests. One of MEBSLA's main attractions is the Masterclass and Organization Leadership Awards, which honors the region's best business leaders. The awards aim to serve as a catalyst for the growth of new leaders and entrepreneurs to spur industrial growth, apply best practices and to drive the region's economy.
Commenting on the awards, Dr. Massaad said, "The recognition I received is testament to the dedication and efforts of the entire team at RAK Ceramics, and I believe that it is their ongoing contribution that has enabled us to sustain our status as the world's largest ceramics tiles manufacturer. On the other hand, for a company which incorporates CSR as an integral part of its business strategy, winning the 'CSR Company of the Year' award underlines our strong commitment to enhance the quality of life and be of service to various causes and social groups in Ras Al Khaimah and the rest of the UAE."
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- RAK Ceramics adjudged UAE SuperBrand 2011
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RAK Ceramics, the world's largest ceramic tiles & bathware manufacturing company, has announced that it has been named a UAE SuperBrand in 2011, earning the distinction for the third consecutive year. The award ceremony was held on July 11, 2011, at the Intercontinental Hotel, Dubai Festival City. SuperBrand Council, the world's largest independent brand arbiter, presented the award to RAK Ceramics.
RAK Ceramics has emerged a leading brand ambassador by helping draw global attention to Ras Al Khaimah and the UAE. The company’s market reach covers more than 150 countries and it is also recognised for offering the most comprehensive selection of products in the global market.
Dr. Khater Massaad, CEO, RAK Ceramics said: "It has always been our commitment to maintain the highest standards of quality and excellence across all our operations, particularly in upholding our reputation as a brand leader across global markets. We are pleased therefore that the SuperBrand Council has reaffirmed the success of our efforts by conferring the UAE SuperBrand award for the third year in succession. RAK Ceramics will continue to pursue its proactive approach to addressing existing and emerging market demands and to ensure total customer satisfaction. This distinction will surely give us greater motivation to reach new heights of success and establish new quality benchmarks in the global ceramic tile and bathware industry."
RAK Ceramics has been a consistent winner of various industry distinctions aside from having been adjudged as a UAE Superbrand. The company has been named as one of the top four brands in the UAE by Brand Finance Middle East of the UK, Company of the Year by Arabian Business Awards, and the MRM Business Award for manufacturing, the topmost manufacturing award in the UAE. RAK Ceramics was also awarded the Best Brand at 2010 Middle East Business Leaders Summit and Awards in Dubai, while Ceramic World Review also officially recognised RAK Ceramics as the world's largest manufacturer of ceramic tiles.
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- RAK Ceramics CEO receives Honarary Stevie Award during 8th Annual International Business Awards 2011
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The 8th Annual International Business Awards 2011 has bestowed an Honorary Stevie Award to Dr. Khater Massaad for his achievements as the visionary CEO behind the success of RAK Ceramics, the world's largest ceramic tiles & bathware manufacturing company. The International Business Awards 2011, more widely known as the Stevie Awards, was held on Tuesday (October 11, 2011) at the Emirates Palace in Abu Dhabi under the patronage of H.E. Sheikha Lubna Al Qassimi, UAE Minister for Foreign Trade.
As CEO of RAK Ceramics, Dr. Massaad has led and guided the company to become a USD 1 billion global conglomerate and the world’s largest ceramic tiles manufacturer in less than two decades. Dr. Massaad, who holds a Ph.D in Geophysics from the University of Lausanne, Switzerland and an M.Sc in Mathematics, implemented a global expansion and rapid diversification strategy that allowed RAK Ceramics to expand its presence to more than 150 countries.
Commenting on the award, Dr. Massaad said: “The Stevie Award is one of the most prestigious in the global business community. This distinction is therefore a great honour not just for me but for the entire RAK Ceramics organisation. RAK Ceramics has always been about exceeding expectations and pursuing excellence as manifested by the world-class products and designs that have been introduced by the company over the years. The Stevie Award will certainly serve as an inspiration for us to move forward with the same vigour and energy to further strengthen RAK Ceramics’ position as a global leader in the ceramic tile industry."
The Stevie Awards is the only international, independent, all-encompassing business awards. It has been established to honour the achievements and positive contributions of organizations and working people worldwide.
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- RAK Ceramics receives 'Best In Managing Health At Work Award' at Asian Leadership Awards 2011
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RAK Ceramics, the world's largest ceramic tiles & bathware manufacturing company, has announced that it has been named winner of the "Best In Managing Health At Work Award" in the Asian Leadership Awards (ALA) 2011. The award, presented to RAK Ceramics during the ALA Awards at the Taj Palace Hotel Dubai on September 25, 2011, was hosted by the Asian Confederation of Businesses and supported by Stars of the Industry Group.
RAK Ceramics has been recognized for its strong focus on corporate social responsibility (CSR) programs, particularly its efforts to offer quality healthcare services to all employees through the RAK Ceramics Medical Center, which is now managed by RAK Hospital, a leading provider of international-quality healthcare in Ras Al Khaimah. RAK Ceramics Medical Center is staffed by a dedicated team of doctors and nurses who provide free services to all employees staying within and outside the factory premises.
RAK Ceramics' HSE Department has also been awarded the National Examination Board in Occupational Safety and Health (NEBOSH) certificate, which is designed to help non-specialists carry out their organizational duties or functions more effectively with respect to workplace health and safety. The UK-based NEBOSH Certificate in Occupational Health and Safety is a globally recognised qualification that is held by more than 100,000 people in the UK and worldwide.
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- RAK Ceramics wins 'Best Brand Award' and 'Best Employer Brand Award' at CMO Asia Awards 2011
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RAK Ceramics, the world's largest ceramic tiles & bathware manufacturing company, has announced that it has won the "Asia's Best Brand Award" and "Best Employer Brand Award 2011” during the 2nd CMO Asia Awards held recently in Singapore. Organised by the USA-based CMO Council, the CMO Asia Awards recognises excellence in branding and marketing in the Asian region.
The awards were among the most recent laurels received by RAK Ceramics, which was also officially confirmed as the world's largest ceramic tile manufacturer for the second consecutive year by the Ceramic World Review. With the latest distinction, RAK Ceramics shared the limelight with other prominent brands that have been recognised by the CMO Awards such as Nestle, Coca Cola, P&G, HSBC, Yahoo and HP among others.
Abdulla Mahmood, Head – MARCOM, RAK Ceramics, said: “These prestigious awards validate the success of RAK Ceramics in cultivating a culture of excellence and quality in all our marketing and branding initiatives. The recognition from CMO Asia Awards will surely enhance the reputation of RAK Ceramics as one of the most successful brands in the region and provide a major boost to our ongoing efforts to strengthen our presence across international markets. Moreover, we are confident that this award will help create global awareness about the favourable business landscape in the UAE, particularly in Ras Al Khaimah, that provides greater leverage for companies to actively pursue their international growth plans."
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- RAK Ceramics received 'Brand Excellence Award' 2012

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Reaffirming its status as a global brand specialist, RAK Ceramics recently received a 'Brand Excellence Award' 2012 in the Durables category, for exhibiting leadership and perpetual innovation at the 21st World Brand Congress that took place from 22 - 24 November, 2012 at Taj Lands End, Mumbai.
RAK Ceramics joined over 500 marketing and branding elite who convened for the congress with representatives from every sector and every continent. RAK Ceramics was awarded in its category for exuding a strong brand image, backed by the quality of its products, sustained market domination, perpetually innovative range, depth and breadth of its CSR activities and its consistently superior services.
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